I was honored to participate in a Wegginar with Laurel and Laura of Women Entrepreneurs Grow Global. I spent about an hour focusing on US small businesses and tips for going global, including: The second language you should add to …
I’m pleased to be joining Laurel Delaney and the team at WEGG on June 1st for an hour focused on web globalization best practices and insights for small businesses. Here’s the plan… You can’t build a leading global brand without …
Last year, I noted that Mailchimp had begun its global expansion with a few rookie mistakes. Mailchimp was using its super-header to announce support for multiple languages: The globe icon was (and is) perfect. But the location was not sustainable; …
For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi (Mi) Adobe emerged as number one for a second year …
The ‘enterprise technology’ category of the 2022 Web Globalization Report Card includes a diverse mix of enterprise software and hardware companies, as well as a few companies devoted to logistics and delivery, such as DHL and FedEX. Here are the …
For those with a passion for model railroading, Märklin is second to none. Looking at some of the models, it’s hard to imagine that these are not full-sized trains. Fortunately, I don’t have the room to even consider a model …
For companies with global aspirations, Russian has long been considered a “must support” language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, the Russian language had been slipping, ever so slightly, in …
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look …
As we dive into another uncertain year, I find it comforting to be working on the 2022 edition of the Web Globalization Report Card. It gives me a chance to step outside of my world and look across the entire World Wide …
In the early days of website globalization, there was no such thing as a “global font.” That’s because there was no such thing as a font that supported the world’s major languages. At the time, you needed to specify individual …