The Global Evolution of Nike

Awhile back, I documented the evolution of Apple.com. Now let’s take a look at Nike.com. I hope you like it — and I welcome suggestions for future videos. PS: Nike is ranked #52 in the 2021 Web Globalization Report Card. …

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COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years, …

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The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card.  This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead. …

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Disney+ (or -) a few languages: Why companies continue to “assume the world speaks English”

The New York Times reports that Iceland has appealed to Disney to support Icelandic. And what began as a Facebook post by the country’s education minister has grown into a national movement. But Disney doesn’t just fall short of Icelandic, …

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Visa: The best global financial services website of 2020

For the 2020 Web Globalization Report Card, we benchmarked the following 8 financial services websites: Allianz American Express Axa Citibank HSBC Mastercard Visa Western Union Financial services, which has long lagged behind other sectors in global reach, appears to be …

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