The Year of the Pig (one localized website at a time)
Lunar New Year has arrived and, with it, the Chinese New Year (and related Asian New Year celebrations). As I’ve …
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culture
Marriott’s China websites get shut down — and your website could as well if you’re not careful
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and …
Think Outside the Country
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and …
Web localization is a black and white issue
The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the …
Is white the world’s most popular car color?
It’s well known that colors carrying different meanings in different cultures. The paint producer PPG Industries has released results from …
How Nike localizes “football”
In the US, football season has officially begun (there goes my weekends). But outside of the US, football season means …