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How Nike localizes “football”

In the US, football season has officially begun (there goes my weekends).

But outside of the US, football season means something entirely different.

So how does a global sporting goods company like Nike manage this heavily weighted word?

Here are two screen grabs from Nike’s new navigation menu:

Nike US

Nike UK

Nike uses the same word but simply changes the icon.

Certainly removes any ambiguity from the word ‘football.’

 

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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2 thoughts on “How Nike localizes “football”

  1. I think you meant *inside* the US, football season means something entirely different. 😉

    1. I suppose you’re right. I have no perspective whatsoever when it comes to (American) football.

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