How Nike localizes “football”

In the US, football season has officially begun (there goes my weekends).

But outside of the US, football season means something entirely different.

So how does a global sporting goods company like Nike manage this heavily weighted word?

Here are two screen grabs from Nike’s new navigation menu:

Nike US

Nike UK

Nike uses the same word but simply changes the icon.

Certainly removes any ambiguity from the word ‘football.’

 

John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

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