Posted on 2 Comments

How Nike localizes “football”

In the US, football season has officially begun (there goes my weekends).

But outside of the US, football season means something entirely different.

So how does a global sporting goods company like Nike manage this heavily weighted word?

Here are two screen grabs from Nike’s new navigation menu:

Nike US

Nike UK

Nike uses the same word but simply changes the icon.

Certainly removes any ambiguity from the word ‘football.’

 

(Visited 121 times, 1 visits today)

2 thoughts on “How Nike localizes “football”

  1. I think you meant *inside* the US, football season means something entirely different. 😉

    1. I suppose you’re right. I have no perspective whatsoever when it comes to (American) football.

Comments are closed.