Apple’s recent developer newsletter caught my eye because, for once, localization was featured at the top: Apple is providing free training sessions focused on Southeast Asia, Hong Kong and Taiwan — markets that Apple has invested heavily in over the…
One of the takeaways from the Web Globalization Best Practices & Emerging Trends report is that language is a feature, every bit as important as many other features. After all, what’s the use of a cool new travel app if…
For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s focus on the next report. I’m in the middle of…
We’ve heard of peak oil and peak TV to indicate a point in time when growth ends and decline begins. It appears that we have reached a similar peak in languages. Last year was the first time in 19 editions…
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number of very familiar faces in this list, there are some…
For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps this is because localization teams have rarely been looked upon…
I’ve long appreciated how Duolingo removes so much friction from trying on a new language — and demystifying languages in general. Duolingo now claims an impressive 500 million language learners around the world. Based on its latest year-end post, here…
Bogan is one of those Australian words that I still find highly entertaining, perhaps because I too am a little bit bogan. For example, boxed wine is known as a Bogan Briefcase: If you want to learn more about boganism,…
It seems like only yesterday (2009 actually) when Google Translate had reached 50 languages. And for the past few years it appeared that Google has largely plateaued at the low 100s. It currently supports 133 languages, having most recently added…
I recently joined Kathrin Bussmann for another chat about web globalization and emerging best practices. I hope you enjoy it!
The author William Gibson is widely attributed with the quote: The future is already here. It’s just not evenly distributed yet. This line popped into my head when I watched an insightful presentation by Rahul Goradia, a Microsoft designer, about designing…
I was honored to participate in a Wegginar with Laurel and Laura of Women Entrepreneurs Grow Global. I spent about an hour focusing on US small businesses and tips for going global, including: The second language you should add to…
Klarna is one of those Buy Now Pay Later companies that is seemingly on every ecommerce checkout page these days. And, not surprisingly, the company is expanding globally at a rapid pace. Shown here is the Japan home page: Francesco…
I’m pleased to be joining Laurel Delaney and the team at WEGG on June 1st for an hour focused on web globalization best practices and insights for small businesses. Here’s the plan… You can’t build a leading global brand without…
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? To score a perfect 25 points in this category, a…