Language is a feature (to be promoted)

One of the takeaways from the Web Globalization Best Practices & Emerging Trends report is that language is a feature, every bit as important as many other features.

After all, what’s the use of a cool new travel app if you can’t actually read what it says?

Fortunately, execs have gotten the memo and we’re seeing more and more companies not only investing in language as a feature — but promoting language as a feature.

This includes automatic translation, as seen here with Samsung’s Live Translate:

I’ve seen online ads and even television ads promoting Live Translate.

I’d love to see this trend gain momentum as more companies view their translation, localization and automatic translation investments as more than just a cost center, rather a profit center.

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