Happy Year of the Snake
This week the dragon gives way to the snake. And, with it, a number of global brands eager to make the most of lunar new year celebrations. Let’s begin with …
Companies
2025 Web Globalization Report Card is underway
For those of you wondering (and thanks to those who’ve already reached out) the next Report Card is in production. If your company is already included (or you want it …
Five web globalization best practices that have stood the test of time
NOTE: The following is the beginning of an article I published with Multilingual Magazine recently. You can read the full article at the link below (free registration required). Twenty years …
Is Apple about to prioritize localization and expand its linguistic reach?
Apple’s recent developer newsletter caught my eye because, for once, localization was featured at the top: Apple is providing free training sessions focused on Southeast Asia, Hong Kong and Taiwan …
Will Google retake the lead as the world’s most multilingual website?
What’s the world’s most multilingual website? It’s not Facebook. Not Google. Not even Wikipedia. It’s the website of the Jehovah’s Witnesses, at just over 1,000 languages. But Google has been …
Adobe’s redesigned global gateway overlay
Adobe pioneered the use of geolocation and localized overlays to improve the global user experience. As shown here, a visitor to the Adobe.com home page from Japan was greeted with …
The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage …
The 2024 Web Globalization Report Card is coming soon…
For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s …
This year, Singles Day is looking like just another day
It’s not secret that China is going through an economic rough patch. So it’s probably not surprise that might brief tour of Singles Day website promotions came up lighter than …
Mailchimp keeps making rookie mistakes
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I …
Global websites and Ecuador, a brief tour
I was in Ecuador recently and carved a bit of time to visit a few global websites — as in the .com address of global brands — to see just …
Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their …
The “not applicable” global gateway
When I see NA I generally think “not applicable.” Which was why I gave the Corpay global gateway a second look when I visited recently: Naturally, I clicked on the …
The best 25 global websites from the 2023 Web Globalization Report Card
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number …