The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …

Read moreThe top 10 global websites from the 2020 Web Globalization Report Card

The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

Read moreThe top 25 websites from the 2018 Web Globalization Report Card

dotConfusing — What you need to know about the next wave of top-level domains

My latest post for client Pitney Bowes on making sense of the hype concerning the new generic TLDs. An excerpt: The first wave is rolling in More than 1,200 gTLDs have been applied for so far. You can check the status …

Read moredotConfusing — What you need to know about the next wave of top-level domains

Five reasons you should take your ecommerce global – and five reasons you shouldn’t

My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The most common mistake companies make when going global is expecting …

Read moreFive reasons you should take your ecommerce global – and five reasons you shouldn’t

Tips and Best Practices for Targeting an APAC Audience (Part II)

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion people across more than 20 countries, ranging from Australia to …

Read moreTips and Best Practices for Targeting an APAC Audience (Part II)