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Going beyond stock photos to succeed locally

My latest post for client Pitney Bowes includes tips for creating “world ready” visuals.

An excerpt:

Don’t Send the Wrong (Hand) Signal

Gestures are culturally specific and, while some gestures have gone global, there are variations on these gestures and hand signals, in addition to locally unique signals, that you’ll need to know. The peace sign may be globally ubiquitous, but if you were to rotate your hand around, it suddenly becomes an offensive gesture in countries such as the UK and Australia. President George H.W. Bush was widely ridiculed in Australia when he visited in 1992 and gave the peace sign in reverse.

Hand gesture for peace sign

Image courtesy of Danilo Rizzut] / FreeDigitalPhotos.net

The OK sign may be perfectly “OK” in the US, but it can be quite offensive in countries such as Turkey and Brazil. And it can be taken to mean “zero” in France.

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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