The global evolution of Apple.com

After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and …

Read moreThe global evolution of Apple.com

Websites celebrate Chinese New Year: The Year of the Ox

This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color …

Read moreWebsites celebrate Chinese New Year: The Year of the Ox

As Apple leaves flags behind, Amazon begins waving them

I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike flags, but because flags often cause more problems then they …

Read moreAs Apple leaves flags behind, Amazon begins waving them

The top 50 global websites of 2020

As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited myself to posting the top 25 companies, but I’m thinking …

Read moreThe top 50 global websites of 2020

Forget it, Jake. It’s China.

A timely article in The Wall Street Journal (that I only recently got around to reading): “The future’s not here.” American business people once saw China as dynamic, exciting and wide open. Not anymore. To which I ask: When was China ever “wide open?” An excerpt: …

Read moreForget it, Jake. It’s China.

Apple adds geolocation to improve its global gateway strategy

Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global gateway menu from back in 2010: And here it is …

Read moreApple adds geolocation to improve its global gateway strategy

Microsoft: The best global consumer technology website of 2017

For the 2017 Web Globalization Report Card, I benchmarked the following consumer-oriented technology websites: Adobe Apple Canon Dell HP HTC Lenovo LG Microsoft Nikon Panasonic Samsung Sony Toshiba Xiaomi Microsoft and Adobe tied this year for the top spot, with …

Read moreMicrosoft: The best global consumer technology website of 2017