Adventures in web globalization, since 2002
I read that global remittance startup LemFi received new funding to accelerate its global growth. Notes the TechCrunch article: Since its launch in 2020, LemFi has undergone rapid growth by …
Late last year Krispy Kreme entered its 39th foreign market: France. And it launched a localized website to match. The company plans to open 500 stores in France over the …
As I prep for two classes on best practices in global navigation, I came across the Spanish-language website for GEICO and I noticed a small but non-trivial error. See if …
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I …
A little more than a year ago I wrote about Mailchimp’s improved global gateway. Here is what you would have seen in the header back then: And here is the …
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …
First of all, this device looks really cool. The ocean also looks inviting right about now. But while visiting the Flite website I couldn’t help but notice the US flag …
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their …
When I see NA I generally think “not applicable.” Which was why I gave the Corpay global gateway a second look when I visited recently: Naturally, I clicked on the …
Awhile back I mentioned the missing scrollbar from the Delta Airlines global gateway. It seems that Delta is not alone in making this rookie mistake. Even the folks at Google …
Scrollbars are one of those UI elements that you don’t realize you miss until they’re gone. Of course their prime role is to allow you to scroll up and down. …
Last year, I noted that Mailchimp had begun its global expansion with a few rookie mistakes. Mailchimp was using its super-header to announce support for multiple languages: The globe icon …
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
As an author and small publisher, I’m excited to see the rapid growth — and globalization — of the online bookstore Bookshop.org. Bookshop.org positions itself as the anti-Amazon, by working …
Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I’m not sure there is any way to create “good fences.” …