For Flipkart (Walmart) and India: English is not enough
Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading …
Read moreFor Flipkart (Walmart) and India: English is not enough
Global Marketing
The tragic irony of Amazon vs. Amazon
Imagine if a Brazilian technology company created an online store called Appalachia. And, over the years, Appalachia.com grew to become …
The internet may connect devices, but language connects people.
I had an OpEd published this week in the Los Angeles Times about the importance of languages — and the …
Read moreThe internet may connect devices, but language connects people.
Women Entrepreneurs Grow Global
I number of years ago I virtually met a woman named Laurel Delaney. She had founded the consultancy GlobeTrade and …
Volvo: The best global automotive website of 2019
For the 2019 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai …
The best global websites from the 2019 Web Globalization Report Card
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively …
Read moreThe best global websites from the 2019 Web Globalization Report Card
Peak flag: The decline of flags on websites has begun
I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at …
Read morePeak flag: The decline of flags on websites has begun
It’s time for your website to go flag free
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times …