Translating for digital businesses: Multilingualism as a factor for business success
My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it! TweetShareShare
Global Marketing
Harley-Davidson: Not-so-easy riding in India
Very interesting New York Times article on Harley-Davidson’s decision to close its Indian factory and effectively cease selling motorcycles in a market where motocycles are …
.Com turns 150
As in 150 million. According to Verisign, there are now more than 150 million registrations of .com (of which I account for about a dozen): …
Apple waves goodbye to flags
As readers of this blog know, I’ve long advocated for Apple to abandon its use of flags on its global gateway. I first began saying …
Visa: The best global financial services website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 8 financial services websites: Allianz American Express Axa Citibank HSBC Mastercard Visa Western Union …
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Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)
Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.
The top 50 global websites of 2020
As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. …
Reinventing the Translation Industry: Notes from the TAUS conference
I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, …
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