This has become a bit of annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Chinese New Year (牛年), particularly to customers in China. As in years past, the color red …
Read moreWebsites celebrate Chinese New Year: The Year of the Ox
Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must enter into their web browsers for a chance at winning …
Read moreMiller Lite launches a Super Bowl ad that blends lengthy URLs with localization
Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of contact between your website and the world — it is, …
LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the future. The survey takes about 10 minute to complete and …
I participated in Kathrin Busman’s prolific podcast back in 2020 and am in very good company in this list she’s curated: Here are shortcuts to each of the podcasts: #TWM169 with Melanie Chevalier#TWM167 with Todd Cornell 康鸿熹#TWM171 with Chris Englund#TWM174 with Cynthia Dearin#TWM168 with Lars M. B. Anthonisen#TWM185 with Yingying (李莹莹） Li #TWM172 with Arnold …
On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication Year Book 2020. My article is titled The Most Common …
Read moreThe tekom Year Book 2020: The most common web globalization mistakes
Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, so I’m always surprised when I see something I wrote …
I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike flags, but because flags often cause more problems then they …
Read moreAs Apple leaves flags behind, Amazon begins waving them
My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it! TweetShareShare
Very interesting New York Times article on Harley-Davidson’s decision to close its Indian factory and effectively cease selling motorcycles in a market where motocycles are hugely popular. But Harleys are far from inexpensive, as the article notes: The company’s motorcycles …