The 2024 Web Globalization Report Card is coming soon…

For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s focus on the next report. I’m in the middle of …

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How to create a successful global gateway

If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues will they look for when searching for a localized websites …

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Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia

I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their peers, I grouped the websites into 13 categories — from …

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The best 25 global websites from the 2023 Web Globalization Report Card

Cover of the 2023 Web Globalization Report Card

I’m pleased to announce the publication of the 2023 Web Globalization Report Card.  This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number of very familiar faces in this list, there are some …

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Language is a feature. It’s time more companies treated it as one

For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps this is because localization teams have rarely been looked upon …

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The Delta global gateway and the missing scrollbar

Scrollbars are one of those UI elements that you don’t realize you miss until they’re gone. Of course their prime role is to allow you to scroll up and down. But they also provide an equally important role — in …

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Most internet users are not native-English speakers: Is your website world ready?

One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? To score a perfect 25 points in this category, a …

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The top 25 global websites from the 2022 Web Globalization Report Card

I’m pleased to announce the publication of the 2022 Web Globalization Report Card.  This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look …

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How to organize a global website when you’re just beginning to go global

taking .com global IDNs

This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make a webpage with the name of the country I am …

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Ready to unlock the next level of growth with a global customer experience?

A sponsored blog post from Lilt. Following up on the 2021 Ascend Conference, Lilt has created a bundle of cheatsheets that include distilled information and takeaways from the conference. The PDFs are designed to help you: Explore unique approaches to launching …

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Five reasons to avoid using maps on your website

Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I’m not sure there is any way to create “good fences.” So many regions around the world are under dispute. And …

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Singles Day: The world’s largest shopping day

As I mentioned a few days ago, Singles Day arrived well before the official start: 11/11. But now that it has officially arrived, a thought a few screen shots would be in order. First off, Chinese ecommerce giant JD.com reports …

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