Tag l10n

Business globalization, Languages, Web Globalization, Web Globalization Report Card

Have we reached “peak” language?

We’ve heard of peak oil and peak TV to indicate a point in time when growth ends and decline begins. It appears that we have reached a similar peak in languages. Last year was the first time in 19 editions…

John Yunker
March 2, 2023

Accenture, Capgemini, Deloitte, Ernst & Young, KPMG, Languages, Professional Services, PWC, Transcreation, Translation, Web Globalization, Web Globalization Report Card

The best global professional services website is Deloitte, again

For the 2022 Web Globalization Report Card, we benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte retained its lead for another year, with KPMG close behind. In regards to language additions…

John Yunker
March 30, 2022

Languages, Machine Translation, Netflix, Software Localization, Transcreation, Translation, Web Globalization, Web Globalization Report Card

Browsing the Netflix “browse by language” feature

I think I spend more time browsing Netflix for something to watch than actually watching it. Which is why I was intrigued to see a new Browse by Language link in the header: While I love the idea of it,…

John Yunker
January 3, 2022

Brazil, China, Countries, Culture, Flags, Global gateway fail, Global Marketing, Global navigation, India, Indonesia, Iran, Israel, Japan, Kosovo, Lithuania, Malaysia, Maps, Norway, Russia, Saudi Arabia, South Korea, Sweden, Thailand, United States, Usability, Web Globalization

Five reasons to avoid using maps on your website

Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I’m not sure there is any way to create “good fences.” So many regions around the world are under dispute. And…

John Yunker
November 15, 2021

Facebook, Global By Design, Global Marketing, Global navigation, Google, Social, Usability, Video, Web Globalization, Web Globalization Report Card

Think Socially; Act Globally

Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by a reporter why he robbed banks, the stick-up man Willie…

John Yunker
September 30, 2021

Apple, Business globalization, China, Global By Design, Global gateway fail, Global Marketing, Global navigation, Machine Translation, Retail globalization, Translation, Web Globalization, Web Globalization Report Card

The global evolution of Apple.com

After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and…

John Yunker
April 1, 2021

Accenture, Adobe, Air France, Airbnb, Amazon, American Airlines, Apple, Australia, Automotive web localization, Avis, BMW, Brand TLDs, Brazil, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Crowdsourcing, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, IDN (Intl. Domain Name), India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, Kayak, KLM, Kosovo, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Social, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Vendors, Verisign, Voice, VW, Web fonts, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, WordPress, Wordpress, Xiaomi

COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years,…

John Yunker
March 25, 2021

Accenture, Adobe, Airbnb, Alibaba, Amazon, American Airlines, Apple, Automotive web localization, Avis, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, KLM, KPMG, Languages, Lexus, Lithuania, Machine Translation, Malaysia, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Social, Software Localization, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Vendors, Video, Voice, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead.…

John Yunker
March 10, 2021

Business globalization, Companies, Global Marketing, Languages, Q&A, Software Localization, Transcreation, Translation, US Hispanic Market, Vendors, Web Globalization

Last chance to participate in the LILT localization survey

LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the future. The goal is to provide data that helps measure…

John Yunker
March 7, 2021

Business globalization, Companies, Global Marketing, Languages, Machine Translation, Multilingual search, Retail globalization, Social, Software Localization, Transcreation, Translation, US Hispanic Market, Vendors, Video, Voice, Web Globalization, Web performance

Announcing the State of Localization survey

John Yunker
January 23, 2021

Adobe, Airbnb, Booking.com, Brazil, Business globalization, China, Cisco Systems, Country Codes, Facebook, Global By Design, Global Marketing, Global navigation, Google, Japan, Microsoft, Retail globalization, Russia, Toyota, Translation, Travel, Uber, United States, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia

The best 25 global websites of 2020

In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are a number of new entrants to the list: Airbnb: As…

John Yunker
April 10, 2020

Accenture, Adobe, Air France, Airbnb, Alibaba, Amazon, American Airlines, Apple, Arabic, Australia, Automotive web localization, Avis, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Culture, Deloitte, Delta Airlines, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, gTLDs, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, India Festival Season, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, Kayak, KLM, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Maps, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Singles Day, Social, South Korea, Starbucks, Subaru, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10…

John Yunker
February 11, 2020

Brazil, Culture, Web Globalization, Web Globalization Report Card

OK? Or not OK?

According to the Anti-Defamation League (ADL), the OK hand gesture is now a hate symbol. For those of us in the globalization field, we’ve learned to avoid this gesture in web and marketing materials for a more global reason —…

John Yunker
October 2, 2019

Brand TLDs, Countries, Domain names, Languages, Web Globalization, Web Globalization Report Card

New report illustrates how country codes enable diversity in languages on the internet

Thanks to a heads-up from Ali at CircleID, I discovered a new report by Oxford Information Labs (sponsored by the Council of European National Top-Level Domain Registries. The Council of European National Top-Level Domain Registries (CENTR) gave Oxford Information Labs…

John Yunker
July 8, 2019

Automotive web localization, Global By Design, Global gateway fail, Global navigation, Tesla, Usability, Web Globalization, Web Globalization Report Card, Web performance

Tesla’s global website shifts into reverse

Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with a number of recommended improvements). Sadly, based on a recent…

John Yunker
June 11, 2019