The global evolution of Apple.com

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After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites.

So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and a global website that still has much room for improvement.

Apple made it into the top 25 this year, for the first time ever; a big reason for this improvement will be seen in the video.

Enjoy!

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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