Companies are blogging less and that’s a mistake

An interesting study courtesy of the Society for New Communications Research: Dr. Nora Ganim Barnes has been studying corporate communications strategies of the Fortune 500 for the past eight years. Key findings include: Twenty-one percent of the Fortune 500 has a …

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When localizing social content for China, think beyond Facebook and Twitter

So your company is successful on Facebook. And Twitter. And now you want to expand your social reach into China. Well, you can pretty much forget Facebook and Twitter, because these services are blocked. Instead, you’ll need to focus on …

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Cisco Systems: The Best Global Enterprise Technology Website

Cisco Systems logo

We studied 12 enterprise technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those 12 companies, …

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The top 25 global websites from the 2013 Web Globalization Report Card

UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition of the report and it’s always exciting to highlight those …

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