My previous post on Twitter got me thinking about what other companies had registered language-specific domains for their Twitter accounts.
Turns out, most companies haven’t even registered Twitter accounts for their primary brands.
Apple, for one.
Here we have someone who apparently likes apples but isn’t Apple:
It appear that Microsoft reserved its account early on, though nothing is there. Microsoft does have about a dozen Twitter accounts that do include content.
Coke — someone who drinks Coke, but not the company.
While Pepsi does have a Twitter account.
The Wall Street Journal has an article out about this domain name rush.
So many questions come to mind:
- Will Twitter enforce trademarks for valid holders? Usually, the WIPO does this with domain names, but this isn’t actually a domain name in the traditional sense.
- What percentage of the millions of new Twitter accounts being registered every day simply squatters hoping to make a quick buck? That is, how much of Twitter’s growth actual growth?
- And what about third-party domain marketplaces — will we see them emerge? Or will Twitter start its own marketplace?
In the meantime, if you’re thinking about reserving a Twitter domain, do it now before getting Twit-jacked…