I think I spend more time browsing Netflix for something to watch than actually watching it.
Which is why I was intrigued to see a new Browse by Language link in the header:
While I love the idea of it, the execution leaves much to be desired.
I picked a few languages and kept seeing English-language content coming up first.
A bit of improvement when I selected Korean:
When I select a language, I’m looking for content that was (mostly) filmed in that language — not something filmed in LA or Atlanta in English and later dubbed into Korean. At least that’s my assumption; perhaps other Netflix customers browser differently.
And it’s early yet.
I did switch my interface language to see if I got better mileage with the language set to Spanish.
But, no luck. Here is what I see when I select Hindi:
So while I love the idea of this feature, it’s not quite there yet.
As for Netflix as a whole, the company continues to rise the ranks of the Web Globalization Report Card. Though, linguistically, the company is still punching a bit below its weight linguistically. This development, however, is a nice step forward.
And, by the way, what did you do with Grand Designs, Netflix? I miss it.