Taking Mobile Global: Tips for Aligning Mobile and Global Web Strategies

Here’s a new article I’ve written for UX Magazine on the importance of aligning global and mobile strategies. Too often, companies develop mobile apps and mobile websites without considering localization requirements. Here are two previous articles I’ve written for UX Magazine: Select …

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Web globalization in a post-PC world

PCs, laptops, tablets, smartphones

The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to  a world in which the website adapts not only to the device (PC, tablet, smartphone) but also to …

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Language negotiation in a mobile world: Improving the global user experience

Language negotiation is the process of detecting the language setting of a web browser and responding with the matching language, if available. Companies such as Google and Facebook have used language negotiation with great success over the years. In the …

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