As readers of this blog know, I’ve long advocated for Apple to abandon its use of flags on its global gateway.
Eventually, I simply resorted to saying that it was not a matter of if but when.
Last week, Apple dropped flags from its website.
Here are screen shots of the before and after global gateways:
This is a big deal, for reasons I will expand upon in the months ahead.
Apple doesn’t want to wade into geopolitical entanglements any more than the next multinational. By leaving flags off of the global gateway, Apple avoids many potential issues.
But, more than that, Apple creates a more user-friendly experience.
Welcome to the club.