How Klarna internationalized its typography

Klarna is one of those Buy Now Pay Later companies that is seemingly on every ecommerce checkout page these days. And, not surprisingly, the company is expanding globally at a rapid pace. Shown here is the Japan home page:

Francesco Cutolo, a designer at Klarna, recently presented at Sigma Config on how his company developed its global font strategy — and the decision making process behind it. In short, the company decided to fall back on system fonts which, in my opinion, is the best approach when you consider web/mobile performance, which should always be paramount. Here is a screen that sums up those native fonts:

And here is the presentation — definitely worth watching!

As an aside, the Klarna website is due for an upgrade to its global gateway, which is currently buried near the footer — a subject for a future post!

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