How Klarna internationalized its typography

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Klarna is one of those Buy Now Pay Later companies that is seemingly on every ecommerce checkout page these days. And, not surprisingly, the company is expanding globally at a rapid pace. Shown here is the Japan home page:

Francesco Cutolo, a designer at Klarna, recently presented at Sigma Config on how his company developed its global font strategy — and the decision making process behind it. In short, the company decided to fall back on system fonts which, in my opinion, is the best approach when you consider web/mobile performance, which should always be paramount. Here is a screen that sums up those native fonts:

And here is the presentation — definitely worth watching!

As an aside, the Klarna website is due for an upgrade to its global gateway, which is currently buried near the footer — a subject for a future post!

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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