I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways.
This is a good thing.
On a personal level, I love flags. But from a usability perspective, flags often cause more problems than they solve.
Companies that have stopped using flags on their websites over the years include:
- Delta Airlines
- General Electric
To name just a few.
And, yes, I’m well aware that Apple still uses flags. I do believe that Apple will drop flags as the risks far outweigh the rewards.