I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways.
This is a good thing.
On a personal level, I love flags. But from a usability perspective, flags often cause more problems than they solve.
Companies that have stopped using flags on their websites over the years include:
- Delta Airlines
- General Electric
To name just a few.
And, yes, I’m well aware that Apple still uses flags. I do believe that Apple will drop flags as the risks far outweigh the rewards.
To learn 10 reasons why you should remove flags from your website, check out my report FLAG FREE, which is also included with the Web Globalization Report Card.