WhatsApp gets global navigation right

I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not).

So I went to its website and was pleasantly surprised to see a simple but effective global gateway.

Let’s start with the use of the globe icon:

Nicely located. Simple. And when you click on it you get an equally efficient menu:

And WhatsApp uses language detection (also known as content negotiation) to detect your web browser’s language and respond in kind.

Shown here is what my browser (set to Spanish) sees:

It’s wonderful to see start-up companies get navigation right so early on.

It bodes well for global expansion, which this company appears to be doing quite rapidly as well.

 

John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

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