I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not).
So I went to its website and was pleasantly surprised to see a simple but effective global gateway.
Let’s start with the use of the globe icon:
Nicely located. Simple. And when you click on it you get an equally efficient menu:
And WhatsApp uses language detection (also known as content negotiation) to detect your web browser’s language and respond in kind.
Shown here is what my browser (set to Spanish) sees:
It’s wonderful to see start-up companies get navigation right so early on.
It bodes well for global expansion, which this company appears to be doing quite rapidly as well.