Posted on

Apple opens online store for Russia (and a call for improving the global gateway)

Not exactly breaking news, but Apple Store is now live in Russia.

I love the art they used for the launch:

apple_russia

The global gateway that Apple uses for its online stores is a subset of the gateway it uses for its main website. Both global gateways are in need of improvement. For starters, they need to rid themselves of the flag icons. I’ve yet to find a usability study that demonstrates that flags help users find their local websites more quickly. I believe flags can actually hinder usability.

apple store global gateway

I’m hard on Apple in this regard because the company is usually pretty good at simplifying things. But when it comes to global navigation, Apple complicates things. And, worse, Apple sends a message out to other companies that flags improve usability. When they often do not.

 

 

(Visited 129 times, 1 visits today)
John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

Latest posts by John Yunker (see all)