How to improve your global ecommerce website

My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website.

An excerpt:

What’s Your “Last” Name?
In the United States, we generally use the term “last name” on input forms, but many countries use “family name” or “surname” instead. This may seem like a trivial detail, but it’s particularly important when you consider that this simple text string is key to ensuring a credit cards process correctly, so you want to be sure that your customers enter their names correctly.

Also keep in mind that family names in many cultures can be significantly longer than Western family names, so you may need to adapt your input forms to support longer text strings.

Here’s the full story.

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