Lead the World to Your Website on July 27th
A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively …
Usability
Apple Translate expands to iPad and across apps
Apple may have been late to the machine translation game but they’re working to make up for lost time. They announced today that the Apple Translate app is coming to …
Clubhouse fails the flag test
I recently joined Clubhouse — thanks to Lee Vann and to Kathrin Bussmann for inviting me to participate in one of her weekly chats. When I “onboarded” to the app …
Think beyond .com: From country codes to internationalized domain names
One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which …
COVID flattened the language curve, and that’s actually good news
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever …
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …
The Art of the Global Gateway at LocWorld 43
Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of …
The tekom Year Book 2020: The most common web globalization mistakes
On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication …
The most popular posts of 2020
Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, …
Visa: The best global financial services website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 8 financial services websites: Allianz American Express Axa Citibank HSBC Mastercard Visa Western Union Financial services, which has long …
Join me in reinventing the translation industry
I’m happy to be participating in the upcoming TAUS event: Reinventing the Translation Industry. This virtual event, taking place June 8-18th, poses the question: What will be the state of …
The top 10 global websites from the 2020 Web Globalization Report Card
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be …
Coming in February: The 2020 Web Globalization Report Card
For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…
For Flipkart (Walmart) and India: English is not enough
Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the …
Duolingo adds Arabic (and its flag strategy begins to fall apart)
Duolingo is an impressive language-learning app. I can’t say I’ve become fluent on any of the languages offered but I certainly enjoy sampling them. And now you can sample Arabic. …