Examine the Boeing global gateway below and see if you can see a problem:
I did not realize the Middle East had an official flag but, according to this gateway, it does.
And herein lies a major problem with using flags — they’re not well suited to regional websites.
Apple has a similar problem as illustrated by its Latin American flags:
So what’s the solution?
Stop using flags for global navigation.
It’s quite simple actually.
And, yes, I do believe that Apple will drop flags from its website. Eventually.
For more on this, check out The Art of the Global Gateway.
