Although Slack is not (yet) included in the Web Globalization Report Card, I wanted to point out something that I hope Slack fixes before it gets too far along on its global journey.

Shown below, Slack locates its global gateway in the footer of its website, which is a poor place to locate it.

But the bigger issue are those flags.

Flags in global gateways are never a good idea. And, in this case, placing a flag next to a language name effectively restricts the reach of that language. For instance, should a Spanish speaker in Argentina feel comfortable clicking on the Español link?

Perhaps this degree of restriction is by design.

But even if it is, I’d recommend replacing flags with country/region names. Like Microsoft:

China compliance is one reason (of many) why flags can be problematic. Something I will be writing about in the next edition of the Report Card.

John Yunker
John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

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