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art of the global gateway

Entering the Nike “language tunnel”

August 14, 2012 by John Yunker

Nike has a brand new website and they’ve made a few navigational changes along the way. For starters, it appears that Nike is now using geolocation to detect the location of the user’s browser. This means Nike is no longer …

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Categories Global navigation, Web Globalization, Web Globalization Report Card

Microsoft’s new web design — the bad and the good

June 29, 2012 by John Yunker

Saw on Daring Fireball that Microsoft is previewing its new global website (link). Naturally, I wondered “Where the heck did the global gateway go?” It used to be in the header. But no more. The global gateway has been demoted …

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Categories Microsoft

Looking for a translation icon?

September 12, 2012June 6, 2012 by John Yunker

If you haven’t visited the Noun Project yet, take a moment and drop by. It’s a great initiative to provide open source icons. All you have to do is provide attribution according to the Creative Commons license. I noticed recently …

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Categories Global navigation, Google, Machine Translation, Microsoft, Translation

Philips improves its global gateway

May 3, 2012 by John Yunker

I was happy to see that Philips launched a new (and improved) global gateway recently. Below is a screen grab of the old gateway, as seen on the home page: The menu was well positioned  in the upper right corner, …

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Categories Web Globalization

Users don’t change settings — so you better guess right

November 19, 2011 by John Yunker

There’s a good article on Brainsparks about how rarely users get around to changing their default computer settings. “Less than 5% of the users we surveyed had changed any settings at all.” This statistic has great relevance to web globalization. …

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Categories Global navigation

ADP’s global gateway combines globe and flag icons

November 3, 2011 by John Yunker

Payroll services company ADP demonstrates that you don’t necessarily have to choose between using a flag icon or using a globe icon on your global gateway. As shown below, the company uses both: And here is the Brazil home page: …

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Categories Global navigation, Web Globalization

Global gateway notes: Guidewire, Google, Locaria

April 1, 2013October 2, 2011 by John Yunker

One of the many things I love about global gateways is that I never stop discovering new ones. Here are notes on a few gateways I’ve stumbled across over the past few weeks. Let’s begin with a gateway that exhibits a …

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Categories Global navigation, Google, Web Globalization

IBM: A tale of two global gateways

March 31, 2013August 22, 2011 by John Yunker

IBM, much to my chagrin, has used a lengthy pull-down menu as its global gateway for years. Here’s what it looks like: There are two problems with this menu, the first being that web users in Sweden, Turkey and other …

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Categories Global navigation, Web Globalization

The Mr. Potato Head global gateway

June 8, 2011 by John Yunker

I was happy to discover recently that a toy that I loved as a child — Mr. Potato Head — is still alive and well. Not only that, but Mr. Potato Head is the star attraction on the Hasbro global gateway: …

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Categories Global navigation

3M: Many brands sharing one global gateway

May 31, 2011 by John Yunker

3M finished in the top 10 of the 2011 Web Globalization Report Card. Its global gateway strategy is one reason why it scored so highly. But what’s particularly impressive about 3M is how the company has reused its global gateway across …

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Categories Books, Global navigation
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