Minimalism in global gateways

A global gateway doesn’t have to be fancy. In fact, it shouldn’t be fancy.

It should be as easy to understand as a stop sign. Form and function and nothing else.

You don’t want people getting confused, waiting for animation to load, or just missing it altogether. This happens all the time.

The fashion house Céline sure keeps it simple:

celine_gateway

In one page you know exactly what languages the site supports and there is no chance you’ll miss it. I certainly didn’t.

What other global gateways exhibit such minimalism?

John Yunker
John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

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