Microsoft launches a new global gateway

I’m happy to see Microsoft launch a new global gateway on its home page.

Here’s a detailed view:

Notice how the country/region options are all nicely presented in the native languages. You might wonder about how the list was sorted, with both Latin and non-Latin scripts involved. I write about this in more detail in my book. But I’ll just say that what you see here is the best (or least worst) option.

But there is something important missing from this gateway. Take a look at the header below and see if you can guess what it is…

If you guessed “globe icon” you guessed correctly.

A globe icon in the header would help users, regardless of language, more easily find the gateway menu.

 

John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

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