Regular readers of this blog know well that I advocate for a global gateway icon on websites and apps — a visual element that lets users know, regardless of their language, where to find the global gateway menu.
I recommend using a globe icon because it displays well in small sizes, can be made geographically neutral (see below) and communicates its meaning across all languages.
I’ve noticed over the past year more and more companies making use of the globe icon.
Here is one:
And here is the Netflix global gateway (not well positioned, however):
Both of these icons are geographically neutral.
As opposed to this icon, used by GM in its header:
To learn how to make the best use of a global gateway icon along with geolocation, check out Geolocation for Global Success.