Are you playing favorites with your global gateway?

by

This is nothing new to regular readers of this blog, but I visited another fairly major website recently that used the following global gateway:

I always cringe when I see this.

Showing favoritism for one country over others is never a good idea.

And even if most of the users of this particular menu are based in the US, there are technical ways to pre-select “United States” without embedding it at the top of a list.

I realize that this may seem like a trivial detail, but for those web users living outside of the US, it’s not so trivial.

For more on global navigation, check out The Art of the Global Gateway.

(Visited 50 times, 1 visits today)
John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
Tweet
Share