This has become a bit of annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Chinese New Year (牛年), particularly to customers in China. As in years past, the color red …
Read moreWebsites celebrate Chinese New Year: The Year of the Ox
Let me guess. Year of the Tiger?
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… Almost half of top Amazon sellers — those selling more …
Read moreFrom AZMKIMI to MZOO: Chinese brands take over Amazon.com
Lunar New Year has arrived and, with it, the Chinese New Year (and related Asian New Year celebrations). As I’ve done a few times in the past, I thought I’d feature a few localized web pages from multinationals as they …
Read moreThe Year of the Pig (one localized website at a time)
I remember when Google Translate went live. Hard to believe it was 10 years ago. I remember thinking that this relatively new technology, known as Statistical Machine Translation (SMT), was going to change everything. At the time, many within the translation community were dismissive …
I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat). Like this gift card from Starbucks China: And this hero image on the Microsoft China home …
I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for years. But the beauty of globalization is that Buick doesn’t …
Nearly one year ago, I asked Will .CN become the next .COM? And perhaps I was right in more ways than one. Because now it appears that .CN is experiencing its very own .COM bust. Just a year ago Chinese …
By guest author: Saul Gitlin, EVP-Strategic Services Kang & Lee Advertising – A Young & Rubicam Brands/WPP Group Company As a non-Asian student in the 1980’s who graduated with a B.A. in Chinese language and history from Cornell, and an …
Read moreScaling a Great Wall: Top 5 Tips for Learning Chinese
According to Silicon India Google CE Eric Schmidt says India will become the world’s biggest Internet market in 5 to 10 years. Says the article, “Schmidt’s other futurist view is that Hindi, not Hispanic, could become one of the world’s …