Websites celebrate Chinese New Year: The Year of the Ox
This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly …
Search Results for: Chinese New Year
Happy Chinese New Year
Let me guess. Year of the Tiger?
The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage …
From AZMKIMI to MZOO: Chinese brands take over Amazon.com
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… …
The Year of the Pig (one localized website at a time)
Lunar New Year has arrived and, with it, the Chinese New Year (and related Asian New Year celebrations). As I’ve done a few times in the past, I thought I’d …
Google Translate: Ten Years Later
I remember when Google Translate went live. Hard to believe it was 10 years ago. I remember thinking that this relatively new technology, known as Statistical Machine Translation (SMT), was going to change …
Web localization in the Year of the Sheep
I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat). Like this gift card from Starbucks …
Buick: A Chinese success story
I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for …
The Chinese domain name bubble bursts
Nearly one year ago, I asked Will .CN become the next .COM? And perhaps I was right in more ways than one. Because now it appears that .CN is experiencing …
Scaling a Great Wall: Top 5 Tips for Learning Chinese
By guest author: Saul Gitlin, EVP-Strategic Services Kang & Lee Advertising – A Young & Rubicam Brands/WPP Group Company As a non-Asian student in the 1980’s who graduated with a …
English, Chinese, and Hindi?
According to Silicon India Google CE Eric Schmidt says India will become the world’s biggest Internet market in 5 to 10 years. Says the article, “Schmidt’s other futurist view is …
Chinese as a Second Language
According to my local paper, Chinese language instruction is hot: “I tell you, this Chinese fever is on again,” Wong-Avery said. “Everyone knows it will be one of the most …
They’re Building A New DNS Mousetrap (But It’s Not Better)
The domain name system (DNS) was built by geeks for geeks. It was never intended to be all that user friendly — and, for many people, it’s not. That’s one …
Chinese Whispers
This very interesting article is not about China but about the EU Parliament, and how it intends to manage its ever-increasing number of languages. As the EU expands, so does …
Why deglobalization will not dampen web globalization
In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn …