Emerging markets are driving the Web globalization revolution. Investment bankers use an acronym that is going to have a major impact on the future of the globalization industry: BRIC. BRIC stands for Brazil, Russia, India, and China, the four countries…
The Journal writes about Hollywood’s strategy to (finally) begin discounting DVDs in China in an effort to be more competitive with the pirated DVDs. The discounted DVDs will still cost roughly three times what the pirated versions cost, but at…
China has nearly 100 million Internet users, so it’s only natural that the country want a stake in how the Internet is managed. Chinese Ambassador Sha Zukang recently said that China opposes the “monopolization” of the Internet by one state,…
Amazon recently added China to its global gateway. The link to takes you to Joyo.com, a company Amazon acquired over the summer. It will be interesting to see if Amazon attempts to “re-brand” Joyo as Amazon, or leave it as…
Here is an interesting Q&A with Peter Moore, global marketing chief of Microsoft’s Xbox. They have offered a subscription-based, online Xbox service for a couple years now and we find that Microsoft now offers the service in 24 countries and…
The search engine war in China has long been heated, but Yahoo! recently upped the stakes with the launch of a new search portal: www.yisou.com. It sure looks a lot like Google’s search portal, underscoring the dramatic success Google has…
According to a recent press release, last year more than 15 NBA teams incorporated Asian American marketing efforts into their overall marketing plans. And the timing isn’t due just to Yao; today, there are three Chinese players in the NBA:…
Since its inception, ICANN (Internet Corporation for Assigned Names and Numbers) has been criticized for favoring the U.S. over other countries. But with a new president in office, Australian Paul Twomey — the first non-U.S. citizen to be president —…
Amy Campbell alerted me to a very interesting graphic on the Google Zeitgeist page. It tracks the languages used to access Google over the past two years: Google handles more than 200 million queries a day from around the world.…
A great interview with Andy Chuang of Goodcharacters.com in Fresno, California. His company specializes in Chinese naming and linguistic evaluation. The interview was conducted by Steve Rivkin; here’s an excerpt: For example, Toshiba once had a commercial song in China…