Move over FIGS; Here Comes BRIC
Emerging markets are driving the Web globalization revolution. Investment bankers use an acronym that is going to have a major impact on the future of the globalization industry: BRIC. BRIC …
China
If You Can’t Beat ‘Em, Compete With ‘Em
The Journal writes about Hollywood’s strategy to (finally) begin discounting DVDs in China in an effort to be more competitive with the pirated DVDs. The discounted DVDs will still cost …
China Wants Control of the Internet
China has nearly 100 million Internet users, so it’s only natural that the country want a stake in how the Internet is managed. Chinese Ambassador Sha Zukang recently said that …
Amazon Adds China to Global Gateway
Amazon recently added China to its global gateway. The link to takes you to Joyo.com, a company Amazon acquired over the summer. It will be interesting to see if Amazon …
Xbox Globalization
Here is an interesting Q&A with Peter Moore, global marketing chief of Microsoft’s Xbox. They have offered a subscription-based, online Xbox service for a couple years now and we find …
Googling China
The search engine war in China has long been heated, but Yahoo! recently upped the stakes with the launch of a new search portal: www.yisou.com. It sure looks a lot …
Chinese Hoops
According to a recent press release, last year more than 15 NBA teams incorporated Asian American marketing efforts into their overall marketing plans. And the timing isn’t due just to …
ICANN Goes Global — Gradually
Since its inception, ICANN (Internet Corporation for Assigned Names and Numbers) has been criticized for favoring the U.S. over other countries. But with a new president in office, Australian Paul …
The Globalization of Google
Amy Campbell alerted me to a very interesting graphic on the Google Zeitgeist page. It tracks the languages used to access Google over the past two years: Google handles more …
A Brand By Any Other Name
A great interview with Andy Chuang of Goodcharacters.com in Fresno, California. His company specializes in Chinese naming and linguistic evaluation. The interview was conducted by Steve Rivkin; here’s an excerpt: …