Category China

Meet the Chuppies

They’re young, they’re affluent, and they want American goods. Meet the Chuppiers: young, urban, Chinese consumers. UPR commissioned a survey of selected Chuppies (1,140 Chinese consumers between the ages of 20 and 59 in six cities) and found opportunities for…

Chinese as a Second Language

Back when I was in college, eons ago, students began taking Japanese language courses in droves. Japan was perceived as an economic threat at the time and we Americans needed to churn out a workforce that could speak the language.…

Branding in China (free download)

Last month, Christopher Liechty, president the AIGA Center for Cross-Cultural Design, moderated a panel on branding in China. The transcript from the session has been published and is available for free download. It’s a long transcript but worth a read.…

Engadget Going Global

The techie news blog engadget is launching a China site, with more countries/languages to follow. According to engadget, the site “will feature translations of Engadget posts, as well as original stuff specifically for the Chinese market, and will be the…

Exactly How Big is Big?

VC Michael Moe writes about China and offers a heaping helping of China stats. Here are a few to ponder… China has an official 1.3 billion people—that’s 1/5th of all people on the planet. Unofficially, it has 1.5 billion people—the…