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The Globalization of Google

Amy Campbell alerted me to a very interesting graphic on the Google Zeitgeist page. It tracks the languages used to access Google over the past two years:

google_lang.gif

Google handles more than 200 million queries a day from around the world. Increasingly, these queries are not in English. Over the past few years, Google has aggressively localized its search engine for more than 60 languages. These language-specific search engines are very important to Google’s continued growth, since the majority of new Internet users are not native-English speakers.

Keep a close eye on that tiny purple streak representing Chinese; it’s sure to expand. While there are only about 100 million German speakers in the world, there are well over a billion Chinese speakers. Also expect to see Arabic (200 million speakers) make an entrance in a few years.

Google began in 1998 as an English-language search engine. My, how times — and the Internet — have changed. And, if you’re interested, Google is looking for an International Webmaster.

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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