Halo 3 Puts Age Before Language
The final installment of Microsoft’s best-selling game franchise Halo is now in stores everywhere. I took a moment to check out the Web site — which is probably about as close as I will get to owning the game. First…
Category Video Game Globalization
Video Game Localization Becoming Big Business
Like Hollywood studios, video game makers are upping the stakes on global launches of new products — trying to reach more markets more quickly. But to do so successfully requires a signficant investement in product localization. Video game maker EA…
Xbox En Español
For Microsoft’s video game Halo 2 to become a global success story, the game needed to be localized for the world. Easier said that done. JBL Localization issued a press release announcing their role in creating a Latin American Spanish…
Xbox Globalization
Here is an interesting Q&A with Peter Moore, global marketing chief of Microsoft’s Xbox. They have offered a subscription-based, online Xbox service for a couple years now and we find that Microsoft now offers the service in 24 countries and…
Taking Video Games Global
I recently interviewed Heather Chandler, author of The Game Localization Handbook. Game localization is much more than a niche industry these days. Today, video games may be console-based, Internet-based, and even phone-based. It’s a fascinating, emerging industry. In the interview,…