Halo 3 Puts Age Before Language
The final installment of Microsoft’s best-selling game franchise Halo is now in stores everywhere. I took a moment to check out the Web site — which is probably about as close as I will get to owning the game. First …
Video Game Globalization
Video Game Localization Becoming Big Business
Like Hollywood studios, video game makers are upping the stakes on global launches of new products — trying to reach more markets more quickly. But to do so successfully requires a signficant investement in product localization. Video game maker EA …
Xbox En Español
For Microsoft’s video game Halo 2 to become a global success story, the game needed to be localized for the world. Easier said that done. JBL Localization issued a press release announcing their role in creating a Latin American Spanish …
Xbox Globalization
Here is an interesting Q&A with Peter Moore, global marketing chief of Microsoft’s Xbox. They have offered a subscription-based, online Xbox service for a couple years now and we find that Microsoft now offers the service in 24 countries and …
Taking Video Games Global
I recently interviewed Heather Chandler, author of The Game Localization Handbook. Game localization is much more than a niche industry these days. Today, video games may be console-based, Internet-based, and even phone-based. It’s a fascinating, emerging industry. In the interview, …