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Video Game Globalization

Halo 3 Puts Age Before Language

September 27, 2007 by John Yunker

The final installment of Microsoft’s best-selling game franchise Halo is now in stores everywhere. I took a moment to check out the Web site — which is probably about as close as I will get to owning the game. First …

Read moreHalo 3 Puts Age Before Language

Categories Video Game Globalization, Web Globalization

Video Game Localization Becoming Big Business

December 6, 2005 by John Yunker

Like Hollywood studios, video game makers are upping the stakes on global launches of new products — trying to reach more markets more quickly. But to do so successfully requires a signficant investement in product localization. Video game maker EA …

Read moreVideo Game Localization Becoming Big Business

Categories Video Game Globalization, Web Globalization

Xbox En Español

November 25, 2004 by John Yunker

For Microsoft’s video game Halo 2 to become a global success story, the game needed to be localized for the world. Easier said that done. JBL Localization issued a press release announcing their role in creating a Latin American Spanish …

Read moreXbox En Español

Categories Translation, Video Game Globalization, Web Globalization

Xbox Globalization

November 8, 2004 by John Yunker

Here is an interesting Q&A with Peter Moore, global marketing chief of Microsoft’s Xbox. They have offered a subscription-based, online Xbox service for a couple years now and we find that Microsoft now offers the service in 24 countries and …

Read moreXbox Globalization

Categories Business globalization, China, Video Game Globalization, Web Globalization

Taking Video Games Global

October 29, 2004 by John Yunker

I recently interviewed Heather Chandler, author of The Game Localization Handbook. Game localization is much more than a niche industry these days. Today, video games may be console-based, Internet-based, and even phone-based. It’s a fascinating, emerging industry. In the interview, …

Read moreTaking Video Games Global

Categories Software Localization, Translation, Video Game Globalization, Web Globalization

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