As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part …
Web localization is a never-ending journey. And because the world is constantly changing, what worked yesterday may not be as effective tomorrow. Like this visual development in South Korea: When localizing for South Korea, avoid a “pinching fingers” image. From …
A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is that it is a multilingual website. And, sadly, too many …
I always perk up when I see data that supports web localization. According to this article, Apple launching a dedicated ecommerce website for India last year led to a significant increase in sales. Launched in September 2020, Apple’s Indian online store …
Fascinating article in the New York Times about an emerging generation of Chinese who are pushing back against the 996 (9 am to 9 pm, 6 days a week) work culture. A generation ago, the route to success in China …
What was for many years a threat has now become a reality — a Russian law requiring mobile phone manufacturers to ship with preinstalled Russian-made apps (or allow them to be easily installed). It appears that Apple updated its onboarding …
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and …
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years, …
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead. …
This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color …