.Com turns 150
As in 150 million. According to Verisign, there are now more than 150 million registrations of .com (of which I account for about a dozen): .Com remains the most popular …
Countries
Dot-bust? The rise and fall of dot-brand domain names
As a small (but growing) number of companies terminate their dot-brand registrations, it’s fair to ask if dot-brands are a dot-bust. It’s starting to appear that way. Though the fault …
In China, email addresses are irrelevant
Great article by the BBC about email vs. mobile apps in China — and why email is losing out to the most popular apps. It’s important for Westerners such as …
The Worldly Marketer: What you need to know about web globalization best practices
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as …
Volvo: The best global automotive website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen …
The best 25 global websites of 2020
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are …
From AZMKIMI to MZOO: Chinese brands take over Amazon.com
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… …
The top 10 global websites from the 2020 Web Globalization Report Card
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be …
Coming in February: The 2020 Web Globalization Report Card
For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…
Google’s global trends 2019
For anyone interested in a truly global (and local) view of the world’s Internet users, I recommend spending a few minutes here. At a global level, it’s revealing to see …
Airbnb doubles (yes, doubles) its linguistic reach
As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per …
1,000 languages: The world’s most multilingual website
The Jehovah’s Witnesses announced today that its website reached 1,000 languages, an impressive achievement. The release notes: On November 4, 2019, jw.org, the official website of Jehovah’s Witnesses, reached an unprecedented …
OK? Or not OK?
According to the Anti-Defamation League (ADL), the OK hand gesture is now a hate symbol. For those of us in the globalization field, we’ve learned to avoid this gesture in …
For Flipkart (Walmart) and India: English is not enough
Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the …
Amazon and India: Actions and Languages
In technology, as in life, actions speak louder than words. And if you look at the actions Amazon has been taking over the past 18 months, it’s clear that Amazon …