There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes…
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share what I’ve learned and where I think we’re headed. The…
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years,…
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead.…
This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color…
For those of us in the US, today is simply the day after Christmas. But for many millions around the world, today is Boxing Day. Which you’ll see if you visit Amazon.co.uk (leave it to Amazon to extend it a…
I’ve written quite a bit about the world’s most lucrative shopping holiday. No, it’s not Black Friday, but Singles Day, which takes place every November 11th (11.11) in China, and now across many other countries. Walmart is running TV ads…
As global expansion goes, Amazon has, over the years, moved slowest. But when it does commit to a market, it tends to stick around and increase its investment and service offerings. Like India and Australia, two of its more recent…
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… Almost half of top Amazon sellers — those selling more…
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10…
Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the company last year. According to TechCrunch, Flipkart is (finally) adding…
In technology, as in life, actions speak louder than words. And if you look at the actions Amazon has been taking over the past 18 months, it’s clear that Amazon is heavily invested in succeeding in India. Consider the following…
Imagine if a Brazilian technology company created an online store called Appalachia. And, over the years, Appalachia.com grew to become a global giant, so much so that the company pursued exclusive ownership of the top-level domain Appalachia. So not only…
Another one bites the dust in China (Amazon.cn), expanding upon my previous post on the challenges of succeeding in China. Wall Street Journal: Amazon’s E-Commerce Adventure in China Proved Too Much of a Jungle
Last year, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the website of the Jehovah’s Witnesses. As I noted in the essay: The JW.org website supports more than 675 written…