Amazon and India: Actions and Languages

In technology, as in life, actions speak louder than words.

And if you look at the actions Amazon has been taking over the past 18 months, it’s clear that Amazon is heavily invested in succeeding in India.

Consider the following developments…

The Amazon.in website now supports Hindi (currently in beta):

Amazon Prime supports Hindi, Tamil and Telugu:

Languages are also actions. Amazon’s investment in a few of India’s many official languages, should not go unnoticed to anyone planning to succeed in India.

Amazon recently opened its largest office building yet — in India. According to CNN:

The building can accommodate up to 15,000 employees, nearly a quarter of Amazon’s full-time India workforce of more than 62,000. The company also has 155,000 contract workers in the country, making India its biggest base outside the United States.

The Alexa team is now helping developers build localized apps for Hindi.

Amazon ranked 39th place in the 2019 Web Globalization Report Card. And you may wonder why a company that is so proficient at localization for some markets did not rank more highly — and that’s because the company, globally speaking, is still just getting started.

But India is clearly a market to watch in the months and years ahead. And actions speak louder than words.

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