Coming next week: The 2021 Web Globalization Report Card
We’re almost there… You can download the brochure here.
Global By Design
News and updates on the Web globalization newsletter Global By Design
The tekom Year Book 2020: The most common web globalization mistakes
On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication Year Book 2020. My article is titled The Most Common …
The most popular posts of 2020
Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, so I’m always surprised when I see something I wrote …
Apple waves goodbye to flags
As readers of this blog know, I’ve long advocated for Apple to abandon its use of flags on its global gateway. I first began saying so publicly in 2004. In 2010 I thought Apple was getting close to giving up …
Visa: The best global financial services website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 8 financial services websites: Allianz American Express Axa Citibank HSBC Mastercard Visa Western Union Financial services, which has long lagged behind other sectors in global reach, appears to be …
Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)
Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.
The top 50 global websites of 2020
As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited myself to posting the top 25 companies, but I’m thinking …
The Worldly Marketer: What you need to know about web globalization best practices
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as a host of web globalization best practices. You can listen …
Join me in reinventing the translation industry
I’m happy to be participating in the upcoming TAUS event: Reinventing the Translation Industry. This virtual event, taking place June 8-18th, poses the question: What will be the state of the translation industry in the summer of 2021? Following the scenario-based …
Think outside the country (name): A world map of country name origins
This month I had planned to be traveling to Southern Land (Australia). At least I can visit virtually. Like via this unique map of the world based on the origin of country names, such as Land of the Fierce (France). …
Volvo: The best global automotive website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen Volvo Cars For the second year in a row, Volvo …
The best 25 global websites of 2020
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are a number of new entrants to the list: Airbnb: As …
From AZMKIMI to MZOO: Chinese brands take over Amazon.com
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… Almost half of top Amazon sellers — those selling more …
The top 10 global websites from the 2020 Web Globalization Report Card
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …
Coming in February: The 2020 Web Globalization Report Card
For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…