Adventures in web globalization, since 2002
Lunar New Year has arrived and, with it, the Chinese New Year (and related Asian New Year celebrations). As I’ve done a few times in the past, I thought I’d …
I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away …
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to …
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Here is an article I wrote that was recently published in tcworld magazine. In it, I define the “translation economy” and the opportunities (and challenges) it presents to all organizations. …
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result …
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is …
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Nike made an important improvement to its global gateway over the past year that I want to draw your attention to. First, let’s take a look at the home page, …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2016 Web Globalization Report Card and, with it, the top 25 …
And so it has begun: The world’s biggest online shopping day.
In China.
More than $9 billion dollars was spent this day last year and experts are forecasting a number well north of that this year.
As I’ve been doing for the past few years, I’ve collected a few screen grabs of localized websites in China. Here are the latest:
Nike
I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat). Like this gift card from Starbucks …
Leave it to Amazon to turn Single Day plural. And why not. If we can extend Black Friday to Cyber Monday, why not extend Singles day an extra day? Here’s a screen …