Leave it to Amazon to turn Single Day plural.
And why not. If we can extend Black Friday to Cyber Monday, why not extend Singles day an extra day?
Here’s a screen grab of the Amazon China home page (note that the sale begins on 11/10):
Nike is sticking with one day, for now. Here’s a Singles Day promotion its China website:
And here’s more about this epic shopping day from TechinAsia.
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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