Notes from Singles Day 2015

And so it has begun: The world’s biggest online shopping day.

In China.

More than $9 billion dollars was spent this day last year and experts are forecasting a number well north of that this year.

As I’ve been doing for the past few years, I’ve collected a few screen grabs of localized websites in China. Here are the latest:

Nike

singles_day_nike

Amazon

singles_day_amazon

Microsoft

singles_day15_msft

Dell

singles_day15_dell

Apple

Apple China 2015

That’s right, Apple has done nothing to localize its China home page for Singles Day, which I find curious. But when it comes to web localization, Apple is hardly a leader (it finished 33rd out of the 150 websites benchmarked for the 2015 Web Globalization Report Card).

In Apple’s defense, it is hardly overlooking this day. It has a Tmall promotion going on:

apple_tmall_singles

Which brings me to Tmall (owned by Alibaba) which can safely be called the “Amazon of China:”

tmall_singles_day_2015b

Tmall is how brands reach consumers in China.

Recent new “store” owners include Macy’s and Coca-Cola.

John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

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