Adventures in web globalization, since 2002
For the 2017 Web Globalization Report Card, we studied the following 14 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Tesla Toyota Volkswagen Historically, automotive websites have been strong on languages but weak on global …
For the 2017 Web Globalization Report Card, I benchmarked the following consumer-oriented technology websites: Adobe Apple Canon Dell HP HTC Lenovo LG Microsoft Nikon Panasonic Samsung Sony Toshiba Xiaomi Microsoft and Adobe tied this year for the top spot, with …
For the 2017 Web Globalization Report Card, I benchmarked the following 9 retail websites: H&M IKEA LUSH McDonald’s MUJI Starbucks UNIQLO Walmart Zara For the purposes of this report, the retail segment includes only those companies that support physical retail locations within the …
For the 2017 Web Globalization Report Card, I benchmarked the following 10 enterprise technology websites: Autodesk Cisco Systems HP Enterprise Huawei IBM Intel Oracle SAP Texas Instruments Xerox Intel emerged on top for the second year in a row, followed by …
For the 2017 Web Globalization Report Card, we studied the following 24 travel websites: Air France Airbnb American Airlines Avis Booking.com British Airways Delta Emirates Enterprise Expedia Four Seasons Hertz Hilton Hotels.com Hyatt InterContinental Hotels Kayak KLM Marriott Royal Caribbean Sixt …
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …
Following up on my previous post, I was asked just how prevalent Thai is on the leading global brands. According to the 2016 Web Globalization Report Card, Thai is now seen on 54% of the websites studied. Among the websites …
Nike made an important improvement to its global gateway over the past year that I want to draw your attention to. First, let’s take a look at the home page, circa 2015: If you look closely at the bottom of …
For the 2016 Web Globalization Report Card, we studied five professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC This is the first year in some time that none of the professional services websites made it into the top …
Here is Subaru’s new global automotive platform: Toyota also has a global platform, shown here: I’ve long made the case that a global auto platform is analogous to a global website or software platform. You want a design that can be …
For the 2016 Web Globalization Report Card, we studied 11 enterprise technology websites: Autodesk Cisco Systems EMC IBM Huawei Intel Oracle SAP Texas Instruments Xerox VMware With support for 23 languages, Intel is not the language leader in this category; Cisco Systems …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2016 Web Globalization Report Card and, with it, the top 25 websites: Google Facebook Wikipedia Hotels.com NIVEA Booking.com Nestlé Pampers Adobe …
I was pleased to see the Four Seasons embrace the globe icon for its global gateway. It is well positioned in the upper right-hand corner. The Four Seasons website ranked 145th out of the 150 websites scored in the 2014 Web …
Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web globalization feels at times like slow-moving revolution. Every year, companies …
I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While every company has its own unique worldview and challenges, a …