The top 25 global websites of 2016
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2016 Web Globalization Report Card and, with it, the top 25 …
Web Globalization Report Card
The Four Seasons improves its global gateway
I was pleased to see the Four Seasons embrace the globe icon for its global gateway. It is well positioned in the upper right-hand corner. The Four Seasons website ranked 145th …
A look back at the language growth of eBay, Coke, Apple, AmEx and Amazon
Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web …
Web globalization predictions for 2014
I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While …
On creating your own Web Globalization Report Card
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in …
Cisco Systems: The Best Global Enterprise Technology Website
We studied 12 enterprise technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites …
Living in a post-PC world
The latest data from IDC show the sharpest decline in PC sales on record. From the release: “Although the reduction in shipments was not a surprise, the magnitude of the …
Samsung: The best consumer technology website of 2013
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
BMW: The best global automotive website of 2013
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
Hotels.com: The best global travel website
Hotels.com scored highly in the 2012 Web Globalization Report Card. At 37 languages (in addition to English), Hotels.com is not the language leader in travel, but it’s near the front …
Web globalization in a post-PC world
The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to a world in which the website adapts not …
The best global websites of 2012
UPDATE: The 2017 Web Globalization Report Card is now available. I’m happy to announce the publication of the 2012 Web Globalization Report Card. This year, we reviewed 105 websites across …
Best professional services web site of 2011: Deloitte.com
We included nine professional services websites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
The best global hotel web site: InterContinental Hotels
We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …