More than half of the leading global websites support Thai

John Yunker
October 18, 2016
Languages, Thailand, Web Globalization, Web Globalization Report Card

Excerpted from the <a href="http://bytelevel.com/map/IDN.html">Internationalized Domain Names</a> poster — Excerpted from the Internationalized Domain Names poster

Following up on my previous post, I was asked just how prevalent Thai is on the leading global brands.

According to the 2016 Web Globalization Report Card, Thai is now seen on 54% of the websites studied.

Among the websites that support Thai are:

Air France
Airbnb
Coca-Cola
Dyson
Emirates
Expedia
Ford
Hertz
Hilton
Honeywell
IKEA
John Deere
Kayak
Lenovo
Lexus
MUJI
PayPal
Twitter
Uber
UNIQLO
Visa

Not all of these websites have “gone dark” in mourning, such as Dyson:

Contrast that with HP:

For more information on best practices in web localization, check out the 2016 Report Card

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.