The Global Evolution of Nike
Awhile back, I documented the evolution of Apple.com. Now let’s take a look at Nike.com. I hope you like it — and I welcome suggestions for future videos. PS: Nike …
Web Globalization Report Card
The future best practices from the leading global websites
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share …
COVID flattened the language curve, and that’s actually good news
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever …
A brief introduction to the Web Globalization Report Card
I recorded a 5-minute overview of the Web Globalization Report Card, the methodology, and what the Internet looked like back when I began in 2003. Hope you like it! 2021 …
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …
Disney+ (or -) a few languages: Why companies continue to “assume the world speaks English”
The New York Times reports that Iceland has appealed to Disney to support Icelandic. And what began as a Facebook post by the country’s education minister has grown into a …
As Apple leaves flags behind, Amazon begins waving them
I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike …
Web Globalization Report Card update
So I’ve spent the past month or so speaking with those who manage global websites — learning the latest developments from their organizations — and now I dive into research. …
Visa: The best global financial services website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 8 financial services websites: Allianz American Express Axa Citibank HSBC Mastercard Visa Western Union Financial services, which has long …
Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)
Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.
The top 50 global websites of 2020
As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited …
Reinventing the Translation Industry: Notes from the TAUS conference
I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, in light of our global …
Deloitte: The best global professional services website (with KPMG a close second)
For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, …
The best 25 global websites of 2020
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are …
Airbnb doubles (yes, doubles) its linguistic reach
As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per …