Findings from the 2021 Web Globalization Report Card
I recently spent an hour virtually with Tucker Johnson of Nimdzi to talk about the 2021 Web Globalization Report Card. I hope you enjoy it! Link
Web Globalization Report Card
Mailchimp begins going global (and makes a few rookie mistakes)
As a Mailchimp user I was intrigued to be greeted by this header recently: I clicked on the link and found the following five languages: Not many languages, but a …
The future best practices from the leading global websites
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share …
Think beyond .com: From country codes to internationalized domain names
One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which …
The global evolution of Apple.com
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation …
COVID flattened the language curve, and that’s actually good news
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever …
A brief introduction to the Web Globalization Report Card
I recorded a 5-minute overview of the Web Globalization Report Card, the methodology, and what the Internet looked like back when I began in 2003. Hope you like it! 2021 …
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …
Coming next week: The 2021 Web Globalization Report Card
We’re almost there… You can download the brochure here.
Websites celebrate Chinese New Year: The Year of the Ox
This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly …
Disney+ (or -) a few languages: Why companies continue to “assume the world speaks English”
The New York Times reports that Iceland has appealed to Disney to support Icelandic. And what began as a Facebook post by the country’s education minister has grown into a …
How many languages should your website support?
I’m now well into research for the 2021 Web Globalization Report Card. And while last year was not a great year for language expansion, there are a surprising number of …
The Worldly Marketer Podcast: Top 10 List
I participated in Kathrin Busman’s prolific podcast back in 2020 and am in very good company in this list she’s curated: Here are shortcuts to each of the podcasts: #TWM169 with Melanie …
The most popular posts of 2020
Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, …
Happy Boxing Day
For those of us in the US, today is simply the day after Christmas. But for many millions around the world, today is Boxing Day. Which you’ll see if you …